How to make marketing easier and less time consuming in 2022

How to make marketing easier and less time consuming in 2022

The question I get most asked from clients and potential clients is…… How to make marketing easier and less time-consuming in 2022.

Today I’ll be sharing my answer with everyone.  If you have a plan and a strategy that is focused on your business goals, it makes the whole process of marketing easier!

The plan and strategy are around your process for marketing and of course consistently, which is the hardest part of marketing.  If you are consistent, you’ll see growth in terms of analytics.

The other key to making it easier and less time-consuming is REPURPOSING.

Repurposing existing content is secret!  We’ll cover a few different ideas of how to take content that already exists, as well as, creating a process for your marketing that starts with one piece of content which turns into content for all social media platforms and more.

I excited for you to walk away from this episode with a bunch of new ideas.  AND…. a mindset to follow a process that will give you more time to spend doing what you love, instead of creating content!

If you want more in-depth help with this, I’d love to personally invite you to join my friend Kim Baker Gomez and my free masterclass discussing how to use video and repurpose it EVERYWHERE!  You can sign up for free here.

Quality vs. Quantity

When you are a solopreneur, you feel like you can never create enough content.  Every time you turn around, you need something else.  The key is to understand that you always want to start with quality content.  Quality content is what your ideal client is typing into that search bar to find your content.  

Google as well as your ideal client wants quality content.  The better your content is, the more trust you are building with that person and Google’s algorithm is very good at finding quality content and sharing it far and wide.

Consistency creates trust with the google algorithm.  It sees you consistently pumping out quality content and will drive more traffic to your blog, and ultimately your business will grow.


Consistency is something I talk about a lot.  It’s typically the one missing piece for success on social media and online. 

Algorithms love consistently and tend to produce better engagement and your stuff gets seen more.  And people love depending upon your steady stream of content.  Oftentimes if consistency falls, so does follows and engagement.

The Most Effective Pinterest Marketing Strategy for 2022 by Jen Vazquez Pinterest Strategist

Marketing System

What makes marketing easier is if you have a system or process that you replicate week after week.  When you have a system or process, it helps you be consistent and over time you get faster at doing it.

Most of my clients come to me with inconsistent marketing because they have little to no time.  Whether they are running multiple businesses, have young kids at home, or something else, my typical ideal client has no time and is looking for help.  If they don’t outsource to me, the next best thing is to create a simple system that they follow each week. 

Here’s a peek into what that looks like for most of my clients:

Start with CORE CONTENT. 

This is typically a blog, youtube video, or podcast.  (if you want a quicker way to do a blog, I’ve recommended clients talk out loud on their cell phone voice recorder or even better use  You talk and it types.  You would then obviously edit so that it’s good but this way you talk to type and it comes across far more authentic and readable.

Create Graphics/Repurposing Content.  

Once the blog writing and editing are complete.  At a different time of day, you will sit down and create graphics.  Here’s a list of the main things, but you can add many more to that.

  • Header graphic
  • Facebook/LinkedIn Graphic
  • Pinterest pin graphics which can also become IG stories
  • Idea Pin which becomes a Pinterest Video, IG carousel, IG Reel, Tik Tok, IG video post


Store these graphics in a folder on google or dropbox with the title of the blog so you can quickly find it and use graphics throughout the year.

I have mentioned above ways to repurpose the content but the key is to create all the graphics at one time.  When you are writing/editing, it’s a different part of your brain than when you are creating a graphic.  I find I save a ton of time by doing like-minded things at the same time.  

Storing them in a folder on google or dropbox helps you to find them quickly when you are in a pinch for new content on social media!  YES, you can use them again.  Almost NO ONE sees all your content in total and will notice when you use something again.  Especially in IG stories.  For posts, wait 3 months and you should be good!


I know it feels and sometimes is time-consuming, but it’s super helpful to ensure that your content is being seen by your ideal client and spread as far as possible.  

There are two times when research can be done. 

The first is when you have a topic.  You can research to find the best title for the blog, video, or podcast.  I like using ubersuggest, google keyword planner, Keywords Everywhere which is a chrome plugin that will automatically give you options when you search on google to the right side. In addition, you can also simply type your idea into google to see what appears in the drop-down menu.

The second is after you write the blog and are looking for alternative keywords to use in the blog to use different types of keywords to attract your ideal client.  Also, you can use the keywords to use on Pinterest pins, titles, descriptions.

Here’s the key to not overwhelm yourself especially if you are inclined to be a perfectionist (hmm I’m offended by what I just wrote ).  Even if you set a timer for 5 minutes and that’s it, it will be helpful to know what words are highly searched to boost your blogs (and all content) reach.

If you struggle with writing blogs or being consistent and research is that roadblock, ignore it for right now and just write a blog.  While I’m on that topic, blogs should be more than 300 words, but if that’s a roadblock, even doing a few paragraphs to get a groove on consistency will really help and then increase it over time.

How Often Should I Create Core Content?

Since there really isn’t a perfect rhythm that Google recommends. Consider what you will commit to, what feels doable, and doesn’t overwhelm you. Whatever you choose, ensure that it’s consistent!  If you can, try doing it weekly or biweekly.  But if all you can do is monthly, that’s fine, as long as you commit and do it.

PRO TIP:  Batching is the key to being consistent and making it easier.  Remember when I spoke about working on like-minded things? If you create your four pieces of core content all in one day, you’ll be working so much faster than doing it each week.  Then each week you can work on the graphics for each piece of core content.

Let me know if I missed anything or if this was helpful over on Instagram! 

​don’t forget to pin it!


Group Coaching for Pinterest

If you’d like help, I have a group coaching program called Pinterest Strategy Academy with two live sessions each week.  Also, there is a mastermind where we dive deep into one topic and workshop-style do the work, guest speakers and 10 Pin templates each month. Find out more!

Here is more information that may be helpful!

Why You Should Take Advantage of Social Media Stories

Why You Should Take Advantage of Social Media Stories

Social media stories are a series of small fifteen-second clips that are live for twenty-four hours or longer, depending on your platform, that works together to tell your audience an engaging story. Of course, the story you tell depends on your overall goals, niche, and objectives as a business owner. In 2019, over a billion and a half people and businesses utilized the stories featured on their platform every single day. This fact should show you just how important and vital this tool is today as a business owner. 

3 most important reasons to take advantage of social media stories for your business: 

To Increase Brand Awareness and Exposure

Social media stories are highly shareable content, making it easy to increase your exposure and awareness on the internet. Bringing value to your audience ensures that they want to share it with their peers, increasing your views and exposure. A vital step to the success of any business on the web. It’s simple, the more people you can get to view your content, the more likely your viewership or audience will grow. Social media stories are another creative and interactive avenue to do this.

To Humanize and Personalize Your Brand

Social media stories are powerful because they are viewed as a more personal and less informal way to communicate with your audience. Showing your human side effectively increases your reputation as a business, as many viewers see this as a more trustworthy trait. This inspires more trust and credibility required to transition your readers or viewers into loyal or paying customers. Being more personable and human also shows your relatability beyond your business responsibilities and goals. You can understand what your audience goes through daily.

To Increase Audience Engagement and Interaction

Audience engagement is how you keep them interested in your business. It also provides them value or solves a problem, further increasing your exposure and reputation as a brand or business. Again, the more value you bring, the more successful you will be. Engaging content keeps your viewers wanting more and provides you more resources to update and perfect your products or services.

Take advantage of these benefits by adding social media stories to your marketing plan today. The more tools you use within each platform, like stories, the easier it can be to build your awareness and exposure as a business while improving your audience engagement and participation. In other words, not taking advantage of social media stories is a poor decision and only shows your audience that you don’t care to adapt or provide them more value.

FYI I have a membership that may help you!

I talk a lot about my membership is about repurposing content and getting your lead magnets and freebies out there.  If you’d like to see what that is all about you can check it out here.

If you need help with anything email marketing, shoot me an email HERE.

3 most important reasons to take advantage of social media stories for your business:
3 most important reasons to take advantage of social media stories for your business:

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3 most important reasons to take advantage of social media stories for your business:
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How I’m Choosing Goals + GRIT over New Year’s Resolutions (inspired by Angela Duckworth and Will Smith)

How I’m Choosing Goals + GRIT over New Year’s Resolutions (inspired by Angela Duckworth and Will Smith)

If you want success in your business, choose goals and GRIT instead of New Year’s Resolutions!

As we go into the new year, we’ll all hear talk about resolutions.  It’s the time honored thing that we humans do. But how effective are New Year’s resolutions?

According to Forbes, about 50% of us humans make resolutions (from losing weight to healthy living, to business goals).  Sadly by February, virtually every study tells us that approximately 80% of New Year’s resolutions will get abandoned.

Instead of New Year’s Resolutions, do this instead!

This year, instead of making a new year’s resolution, I am going to create a business goal of including GRIT into my business goals.

What is GRIT? I found that answer in discovering Dr. Angelia Duckworth, the foremost expert on the subject with an extremely popular TED talk (with 25,293,047 views) and New York Times best selling author.

When I watched the Ted Talk many years ago, it hit me so hard because it makes so much sense on why certain people success and others don’t.  

How I'm Choosing Goals and GRIT over New Year's Resolutions

Grit Explained

Dr. Duckworth explains GRIT in this way, GRIT is passion and sustained persistence applied toward long-term achievement, with no particular concern for rewards or recognition along the way. It combines resilience, ambition, and self-control in the pursuit of goals that take months, years, or even decades.

Grit is NOT talent. Grit isn’t luck. Grit isn’t how intensely, for the moment, you want something.

Defined by Angela Duckworth, Ph.D., GRIT is a personality trait that has been described as passion and perseverance for long-term goals even in the face of adversity.

According to Dr. Duckworth, GRIT is a common factor among high-achieving individuals. Her research suggests that grit is unrelated to IQ but closely related to the conscientiousness factor on the Big Five Personality Test

In psychology, grit is understood as a personality trait that is related to an individual’s perseverance in pursuing particular long-term goals. Individuals with high grit have a decisive drive to keep going in order to achieve the objective. 

This stubbornness related to effort is presumed to promote the overcoming of setbacks or roadblocks that are in the way of a person completing their objectives.   Grit serves as an essential prerequisite for a person to meet their goal. While today grit is often looked at by the work of Dr. Angela Duckworth, the trait has also been described by other thinkers like William James, Francis Galton, and Aristotle.

How I'm Choosing Goals and GRIT over New Year's Resolutions

Someone who shows GRIT

Who shows GRIT according to Dr. Duckworth? Will Smith does!.  

Angela Duckworth illustrated the concept of grit with a clip of actor Will Smith, in an interview in which he was essentially asked how a poor kid from Philadelphia with no connections in Hollywood had made it big. Smith, who has elsewhere credited his success to his “ridiculous, sickening work ethic,” answered this way: “The only thing that I see that is distinctively different about me is, I’m not afraid to die on a treadmill,” he said. “You might have more talent than me, you might be smarter than me, but if we get on the treadmill together, right, there’s two things: You’re getting off first, or I’m going to die.”

Book and Youtube Video

I have to say I really enjoyed listening to Will Smith’s Book ” Will” and it’s amazing! About his book “One of the most dynamic and globally recognized entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness, and human connection are aligned. Along the way,Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.

Will Smith’s transformation from a West Philadelphia kid to one of the biggest rap stars of his era, and then one of the biggest movie stars in Hollywood history, is an epic tale — but it’s only half the story.  He thought, with good reason, that he had won at life: Not only was his own success unparalleled, his whole family was at the pinnacle of the entertainment world. Only they didn’t see it that way: They felt more like star performers in his circus, a seven-days-a-week job they hadn’t signed up for. It turned out Will Smith’s education wasn’t nearly over. 

This memoir is the product of a profound journey of self-knowledge, a reckoning with all that your will can get you and all that it can leave behind. Written with the help of Mark Manson, author of the multi-million-copy best seller The Subtle Art of Not Giving a F*ck, Will is the story of how one person mastered his own emotions, written in a way that can help everyone else do the same. Few of us will know the pressure of performing on the world’s biggest stages for the highest of stakes, but we can all understand that the fuel that works for one stage of our journey might have to be changed if we want to make it all the way home. The combination of genuine wisdom of universal value and a life story that is preposterously entertaining, even astonishing, puts Will the book, like its author, in a category by itself.

His Youtube Video is amazing also.  It’s about his journey to lose 20lbs and finish his book in 20 weeks.  The ups and downs as authentically shared by Will was inspiration and real!  You can watch that here.

Will  by Will Smith

New Year’s Resolutions VS Goals and Grit

Let’s get back to how this connects to new year’s resolutions?  Since so many people give up resolutions, I encourage small business owners to create goals, with step by step ways to accomplish them and include grit into the mix to stay on course and persevere.  

You know the saying, ‘How do you eat an elephant’? While I find this analogy offensive because I love elephants, the point holds true. 

When you have a big goal, don’t focus on the big goal, focus on the tiny steps that get you to that big goal week after week.

How I'm Choosing Goals and GRIT over New Year's Resolutions

Do you have GRIT? 

What about you?  Since GRIT is not a natural talent but rather a focus and determination, you can!

Do you want to find out your GRIT Score from Angela Duckworth grit calculator.  In order to get the most effective results, you must be honest when asking these questions.  

Talent isn’t the most important thing to consider, it’s the passion you have for that subject and how dedicated you are to staying the course and ultimately how ok you are with getting up time and time again when things don’t go as planned.


I have been described as someone who has grit by business friends and family.    When I’m passionate about something, I am focused on each step that gets me to my goal and rarely let laziness or failure get in my way.  I dust off and find another way to achieve it.  

For me, failure is always one step closer to my goals.  I’ve learned to embrace failures (even while I have a tiny pity party in the moment of failure.).  This I know to be true.  Success, which I define as growth, is always around the corner of failure.

How I'm Choosing Goals and GRIT over New Year's Resolutions


How are you going to apply GRIT to your business goals this year?  I’d love to hear on this post. (IG POST)

Inspiration for this podcast

I’d like to give credit for this blog post to Chasing Life with Dr. Sanjay Gupta Podcast who featured an episode of the  podcast A Slight Change of Plans.  You can listen to that here The Science of Grit which hosted by Maya Shankar talking to psychologist Angela Duckworth about Grit. 

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How I'm Choosing Goals and GRIT over New Year's Resolutions
How I'm Choosing Goals and GRIT over New Year's Resolutions
How I'm Choosing Goals and GRIT over New Year's Resolutions
How I'm Choosing Goals and GRIT over New Year's Resolutions